EU legislation sets strict specifications to ensure the quality of all European products. Main elements of the quality policy are on the one hand the common organisation of markets for agricultural products and on the other hand the establishment of common legal framework in all EU Member States. The purpose of these elements is to equally define the requirements, the framework and the control framework, ensuring that standards are common throughout the European market. The entire system is intended to establish the consciousness of consumers that product quality can be secured and this belief may be dissipated in other countries where European products' presence is strong and constant such as them markets of the target countries in concern
2. Food Safety
Quality and safety controls and inspections are provisioned in all production stages as producers according to national and European laws are certified with ISO 22000:2008 standards.
Food safety is a top priority for Europe. The main objective of food safety policy of the European Commission is to ensure a high level of human health and consumer interests in relation to food and to take into account diversity, including traditional products, but also the effective functioning of internal market. The strict EU criteria were tightened in 2000 to ensure that European food is extremely safe.
The EU integrated approach to food safety aims to assure a high level of food safety, health and welfare and plant health by taking measures, from the farm to the table and adequate surveillance. EU authorities carefully evaluate risks and always seek the best possible scientific advice before prohibit or allow any product, ingredient, additive or genetically modified organism.
The knowledge of the EU policy on food safety will allow numerous consumers to appreciate products processed in the EU, to understand the importance of this issue and consequently to stimulate the preference of EU products against competitive products from third countries.
3. Image of EU products
Sirene and Kashkaval formulate part of the European Dairy Heritage with respect to the nutritious and culinary needs of modern Europeans. The wide range of products produced according to the EU standards and requirements are sold all over the world proudly labeled as made in EU.
As a result of the consistency provided in the entire European market, particularly as far as the above lines are concerned (quality, safety), EU products are considered as products with high added value at international level and particularly in the target markets. Enhancing the positive image of European products among the specific target groups is a main objective of this Programme.
CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION AND THE REPUBLIC OF BULGARIA